Marsden Stantons > Blogs > Accelerate sales using clear vision.
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Accelerate sales using clear vision.

You want more sales and you want them sooner. Don’t you? [caption id="attachment_1058" align="alignright" width="300" caption="Striving towards your vision"][/caption]   Sales are the oxygen of any organisation and are required to survive and excel. Not all sales are good sales. Profitable revenue growth is the only sustainable pursuit. This is where your Vision kicks in. A clear and documented vision that is understood by all of the stakeholders is critical. One where there is buy-in and an emotional connection involving the owners, team, clients and your community. Your target audience is watching and listening and are very discerning. You just can’t hear the silence. Connect. Your vision is much more than a fancy or slick tag line. It will be part of the way you do things and deliver results, so that your audience will truly get your message. It’s noisy out there – it’s harder to be heard and stand out. If you have what they want & think they need, and once they understand your message and value proposition –  your audience will at least be tuned in. The next step is for them to be able to have an experience with you. The register will then ring. And you will have more sales of the type you want!